As a marketing person who has always been involved with promotion - from print to the web - organic and paid search marketing has always been important to me. I've taken dozens of courses, seminars, etc. on both of these topics (I even wrote a book about it) yet I still feel like there is always more to learn.
Now the rest of the free world seems to be focusing on taking their online marketing to the next level. What does this mean for each of us? I think for some of us it means that we're in a good position to teach others about doing business online, what works, and what doesn't. I think for others who are less experienced in this area, it's more of a wake up call.
If you're not comfortable with doing business online, search engine optimization, or even PPC marketing, then get comfortable. Take a course, an online seminar, or do-it-yourself. I was reminded while reading a book last night that nothing can take the place of actual experience. Do you have your own Adwords account? Website? Blog? If you don't, get started. This is the best way to learn and costs very little.
By staying on top of your game you can help others and more importantly help yourself. Where do you stand on this topic? Do you feel that seo and ppc are now part of your discussions more than ever?
1 comments:
Nice observation Bill. . Shortening your URL may help you get some Google friendly options, but it doesn’t seem to be as effective as it was before 2 years. In the latest advancements of the search engine spiders, search engine optimization has not left by mere re occurring your desired keywords or using such tinyurl tweaks, it is highly required that your website design and content should serve as an enticement to the web spiders. Shortening services really decreases the link value that indirectly hits your popularity status. It’s of no use to have a site which doesn’t comply with the standards of search spiders. I got my medical website reconstructed from a web designer and marketing company named medicalwebexperts.com. They need to almost reconstruct every page to make it compliant with search engine algorithms. After a few months of time, the impact was definitely distinctive in my income. I have got a steady increase in the patients, which was a direct result of reconstructing and marketing my old obsolete site.
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